Launching a new TV or Video Platform involves much more uploading some videos somewhere. It is a large undertaking of coordination and creation of product, technology and business plan. The traditional approach of building it from best of breed technology components and finding a system integrator is now just one of the ways forward. It is a complex balancing of the buy, build or outsource. This is driven by the move towards TV Everywhere that has raised platforms into the realms of being almost entirely software and service defined and exploded the permutations of technologies and architectural choices you need to make. At the same time, a wide range of end-to-end platform providers have come of age to offer one stop shop solutions that are designed to meet your every need, if your need is driven by the same requirements that are behind these platforms. And then there are those who will take the operations load off your shoulders… for a price. What you decide very much depends on many factors and we will address some of critical aspects these decisions in this panel involving some of the leading characters who are involved.