Having revolutionised media consumption by offering new outlets for movies, TV shows and news content, FAST is extending its reach into live sport, for so long the preserve of pay TV channels. This session will range across the factors that have driven FAST to-date and how the business model is adapting to accommodate live streamed through innovative monetization models and personalisation of sporting content.

Xperi will dissect the complexities of this rapidly evolving landscape, sharing strategies for success and effective monetization models. MwareTV can share commercial and technical insights gained as a provider of an end-to-end OTT solution that also supports FAST channels. Hibrid will share its experience from MENA and the Gulf region where non-exclusive content rights are driving FAST and HBBTV consumption.