The new AI era is rapidly changing our businesses compared to the past– like a steam engine accelerating industrialisation. Just like PC/internet/smartphones accelerated the access to information, today generative AI is transforming the fabric of our life. GenAI is rooted in large volumes of data. Data fuels AI. AI fuels data generation. More quality data improves AI integrity, efficiency and trust. Moreover, the new data generated by AI needs to be grounded with the original data as the source of truth, making data more valuable than ever in the age of AI. Storage is critical to preserve and prepare this data for AI, so let's talk about the future of AI storage and how Seagate is shaping it today.