With the support of the BBC, Sky, and a selection of AWS Partners, the Cloud-Native Agile Production solution is a cloud-native, open, and interoperable way of creating fast-turnaround news and sports content in the cloud. Customers experience a number of challenges, from vendor lock-in to inflexible, costly solutions, and this session presents a solution to an industry-wide problem. Join this session to learn about this new approach and how AWS has worked with partners who have integrated this technology into their solutions. Hear about an opportunity to provide feedback on your experience working in this space and build your next-generation news and sports workloads on AWS. Finally, learn how AWS is further developing this solution to leverage AI and LLMs to derive more value from content.