The media industry is undergoing rapid transformation, necessitating updated guidelines, policies, and standards to keep pace with new technologies and practices. This session will explore the latest developments in these areas in an interactive manner while seeking to identify opportunities for the industry to come together and address them. By emphasizing the importance of inclusivity and comprehensive discussions around content authentication, security, IP protection policies, maintaining interoperability, tech for good and more, we hope to support a community effort within the industry. We will highlight SMPTE's ongoing work and recent agenda items, providing a platform for participants to share experiences and insights. Join us to learn about the essential frameworks that will shape the industry's future and ensure a robust and adaptable media environment.