Panel: Multiple monetisation models for market success

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Panel: Multiple monetisation models for market success

14 Sep 2024
IBC Content Everywhere Stage 1 (Hall 5, 5.A28)
IBC Content Everywhere

Every media organization wants to protect their existing audiences, extend their reach to new viewers, enhance viewer engagement, and - most importantly - optimise and maximise content monetisation with flexible models. Today, when streaming service profitability is at the top of the agenda, there is no one-size-fits-all when choosing D2C business models.

Brightcove will provide an overview of the variety of monetisation approaches, key metrics and emerging models such as eCommerce that go beyond subscriptions and ads. Quickplay will share its insight into how super-aggregation can counter declining subscriber bases and save traditional pay TV operators. These market dynamics have prompted Simplestream to review its ad-tech stack, developing solutions to increase content monetisation opportunities for broadcasters and content owners.

Moderator
Colin Dixon, Founder & Chief Analyst - nScreenMedia
Panelist
Ashley Reynolds-Horne, Technical Director - Simplestream
Prabu Chelladurai, Managing Director, EMEA - Quickplay
Roberta Cambio, Senior Product Marketing Manager, Media - Brightcove