Media & Entertainment key themes and trends

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Media & Entertainment key themes and trends

14 Sep 2024
Delegate Lounge
IBC Conference

Discover how the media & entertainment market is set to exceed $1 trillion in 2024, driven by the explosive growth in streaming video. Explore the evolving business models, including advertising, FAST, and hybrid models, shaping the industry. Discover consumer viewing habits and the platforms they favor. Understand the strategic role of bundling and partnerships in the media landscape. Examine the influence of smart TVs and the competitive connected TV battlefield. Uncover the current impact of AI on media and glimpse into what the future holds.

Speakers
Maria Rua Aguete, Senior Research Director - Omdia