Join Samira Bakhtiar, General Manager of Media & Entertainment, Games and Sports at Amazon Web Services (AWS), in a fireside chat with Darryl Jefferson at NBCU for a discussion around the future of the entertainment industry through the lens of technology, inclusion, and democratization of storytelling.

In conversation, Samira and Darryl will delve into the future of DEI, discussing the intersection of sports, games x entertainment, and also the improving access to content creation, the democratization of content, through the use of cloud and AI technology. We’ll explore how advancements in tech that are not only shaping the industry but also creating opportunities to promote DEI in entertainment experiences, giving everyone a chance to be story tellers. Attendees will gain insights into emerging tech and DEI trends, such as personalized and inclusive sports and gaming experiences that cater to diverse audiences, and the integration of immersive technologies that champion equity and representation. This session promises to provide a forward-looking perspective on how personalized, data-driven strategies can enhance creativity, engagement, and profitability while fostering a more inclusive and equitable industry.