In the highly competitive streaming environment, Pay-TV operators and streaming services must consistently innovate to retain subscribers, attract new audiences, boost revenue, and manage technology costs effectively. MediaFirst TV platform, powered by Evergents SSO, billing and monetisation platform, leads this wave of innovation, delivering a native solution that seamlessly integrates with Pay-TV operator back-office systems and strategic partners to create enhanced value delivering an exceptional viewing experience.

This session delves into how MediaKind, Evergent, ThinkAnalytics, and Bitmovin, equip operators to deliver highly personalised, real-time experiences to their customers. By adopting a data-driven approach, the integrated solution provides operators with deep insights into consumer engagement, allowing them to understand viewing patterns and anticipate user needs more effectively. The platform also offers real-time performance metrics on Quality of Experience (QoE), empowering operators to sustain and enhance service quality.

With its deeply integrated AI-driven capabilities, this solution enables operators to elevate consumer engagement through personalised recommendations, minimise churn with predictive analytics, and optimise content partnerships using detailed playback engagement metrics. Beyond safeguarding revenue and subscriber bases, MediaFirst’s multi-tenant, fully managed solutions unlock new revenue opportunities, allowing operators to expand into new markets, offer location-specific services, and create market-tailored packages with minimal friction.

This platform helps operators compete with leading OTT streaming apps and facilitates seamless integration, creating a unified TV experience that incorporates top-tier streaming services into their ecosystem.