In our increasingly digital world there is an ever expanding array of new data sources. This session will look at how disparate data sources are directly relevant to shaping content everywhere services and the targeting and delivery of content and advertising to consumers’ devices. Speakers will also consider how distributed ledger technologies could yet impact media distribution.

Gracenote can provide unrivalled insights into how understanding content availability, distribution and licensing trends enable service providers to better serve their stakeholders, viewers and advertisers. DeviceAtlas will explain how reliable device intelligence can facilitate seamless targeting to unlock new revenue opportunities for CTV/streaming platforms and their advertising ecosystem partners. Intertrust will discuss how Web3 and blockchain technologies could have a transformative impact on the sales and governance of media rights and content security to underpin new markets and business models.