Join the IABM’s new Head of Knowledge, Chris Evans, and CTO, Stan Moote, for the essential briefing to kick off your IBC show for 2024. Featuring data driven market intelligence from the IABM’s latest MediaTech industry tracker, Chris will share insights that allow you to navigate the rapidly evolving new media landscape and identify the business trends that matter.The session will also include an update of the IABM’s Technology Roadmap in which Stan will chart the progress of technology adoption in the broadcast media and entertainment industry to enable attendees to align and validate their own outlook. To close out the briefing, Chris and Stan will invite members of the IABM’s Global Engaged Partners Program (GEPs), leading technology decision makers from the end-user community, to the stage to discuss the standout findings from the data and take a deep dive into how AI innovation can be managed efficiently across media organisations to avoid the duplication of effort amidst the current period of sandbox experimentation.