The Media & Entertainment industry is entering a new era of innovation, driven by the power of Generative AI. This groundbreaking technology is reshaping how content is created, analysed, and personalised, opening new possibilities for engaging audiences and enhancing creative workflows. However, to fully harness the potential of Gen AI, advanced networking infrastructure is essential.

This session will explore how AI-driven 400G and 800G networks are critical enablers of this transformation. These networks offer the high bandwidth, low latency, and scalability necessary to support demanding Gen AI tasks, including training and inference for media workflows. By providing a robust and reliable infrastructure, 400G and 800G networks enhance the efficiency and speed of AI-driven media operations, empowering organisations to innovate faster and deliver cutting-edge experiences to their audiences.