In this presentation, I explore the ongoing transformation of AI in the media and entertainment industries, focusing on how it enhances the creative capabilities of artists and producers. I'll address the challenges and innovative solutions that are leading to more accessible multimodal applications, highlighting the shift towards a no-code era and improvements in AI models natural language understanding. These advancements make AI tools more user-friendly and less specialised, democratising technology and enabling creatives to actualise ideas that may have once seemed out of reach. It will demonstrate how AI is not merely a tool for automation but a powerful ally that empowers creatives to push boundaries and unlock new possibilities.