Global streaming is the direct-to-consumer (DTC) business unit that emerged from the learnings of Sky’s NOW streaming service in Europe and is responsible for multiple brands, including Peacock, NOW, SkyShowtime, and Showmax. This session offers invaluable insights into the groundbreaking technical achievements behind delivering large-scale live events via a streaming platform. It explores the infrastructure and scalability required to support the unprecedented internet usage from hosting the most-streamed live events in history, with millions of concurrent viewers. Gain a deep understanding of the challenges involved in delivering a virtually flawless streaming experience at scale. Additionally, learn how the business is approaching future large-scale events, geographic expansion, and plans to leverage generative AI to match evolving viewer habits and enhance developer and operational efficiency in their future streaming platform.