Fireside Chat: AI vs Creativity – Who dares wins…
13 Sep 2024
Conference Room 1
IBC Conference
Huge gains can be made through digital transformation, and the implementation of AI across the content industry, but how can producer distributors capitalise on innovation without threatening the creativity they were built on. This session explores how the likes of Banijay Entertainment are leaning on the value potential of AI at scale, while safeguarding the art of storymaking globally.
Interviewer