In a highly competitive market, video providers need to deliver excellent user experience to customers who increasingly expect a personalised services. However, when service providers extend the personalised experience beyond their own platforms, real-time personalisation can become expensive, and there's a risk of damaging the brand. In this panel, experts will share their insights into how AI has the potential to revolutionise personalisation.

XroadMedia will discuss how AI and ML models can be utilised to personalise every viewer touchpoint, even at scale while respecting the privacy of customer data. Norigin Media will explain how to deliver a compelling service across all devices in an ecosystem where connected television operating systems are even more fragmented than in mobile. Kaltura will argue that generative AI will play a pivotal role in shaping the streaming experience.