Panel: Engaging audiences with new formats and experiences

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Panel: Engaging audiences with new formats and experiences

13 Sep 2024
IBC Content Everywhere Stage 1 (Hall 5, 5.A28)
IBC Content Everywhere

The widespread availability of fast broadband is radically changing how content is consumed. It is also democratising access to audiences worldwide. Through three use cases, this session will highlight how the IP, online world is the catalyst for new experiences and formats that take audience engagement to new heights.

NativeWaves offers content rights owners increased ROI by enabling new monetisable D2C personalised
experiences from existing production workflows to viewers in-venue, on-the-go or at home. ‘Lean-forward’ broadcast applications pioneered by nanocosmos are helping businesses worldwide engage their audiences driving new revenues with micro-betting in live sports, in-content ads, live casinos and auctions. Dizplai helps empower smaller content creators to produce broadcast-quality content whilst empowering incumbent broadcasters to implement fan-first content in innovative ways.

Moderator
Ben Woods, Video Analyst - MIDiA Research
Panelist
Christof Haslauer, CEO and Founder - NativeWaves GmbH
Ed Abis, CEO - Dizplai
Oliver Lietz, CEO - nanocosmos