In this 45-minute session, we explore the transformative power of generative AI tools in professional creative workflows, shifting the focus from the technology itself to the human ingenuity it enhances. Over the past few years, the industry has marvelled at the capabilities of AI-driven tools. Now, as these technologies integrate more deeply into professional environments, it’s time to highlight how they are unlocking and unleashing a new level of human creativity. This session will showcase practical use cases, emphasizing how AI tools are revolutionizing mundane, repetitive tasks, freeing up time for artists to focus on the creative aspects that only humans can master. By automating routine processes, AI allows creators to channel their energies into innovation and storytelling, driving the artistic process forward in unprecedented ways. We will feature a presentation from a leading artist at ZDF Digital, who will demonstrate how the latest Adobe generative AI tools were employed in a recent German television project. This real-world example will illustrate the tangible benefits of AI in enhancing creative workflows, offering a glimpse into the future of content creation. Join us to discover how generative AI is not just a tool but a catalyst for human creativity, pushing the boundaries of what’s possible in the digital arts. This session is a must-attend for anyone interested in the intersection of technology and creativity, offering insights that could transform your approach to the creative process.