Panel: Content strategies for FAST in Europe

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Panel: Content strategies for FAST in Europe

13 Sep 2024
IBC Content Everywhere Stage 1 (Hall 5, 5.A28)
IBC Content Everywhere

Why has FAST been less successful in Europe compared with the US so far? Can FAST increase its share of the continent’s media market?

OKAST, the white-label OTT platform that runs 70 premium FAST channels and is a founding partner of the FAST4EU Consortium, will provide an update on FAST in Europe and ask how personalisation, optimised monetisation and AI could drive consumption.

As the streaming landscape shifts towards a data-driven, viewer-centric approach, Whip Media will provide perspective on how sentiment and viewing intent data is reshaping content strategy and transforming how content is developed, licensed, programmed, and distributed.

AI-Media will share insights on multi-lingual localisation and the future of captioning and EAA accessibility regulation in the European market and the potential role for AI.

Moderator
Toby Russell, Founder - 3Vision
Panelist
Cédric Monnier, CEO - OKAST
James Ward, Chief Sales Officer - Ai-Media
Michael Sid, Chief Strategy Officer - Whip Media