By the end of 2024, almost half the worlds population - more people than ever in history will have voted in elections taking place in at least 64 countries and regions. The results will prove consequential for societies and nations for years to come. Against this backdrop, news organisations, broadcasters and agencies are at risk as never before from a host of threats that include the widespread distribution of misinformation, brand impersonations, spoofs, fake news and synthetic content; all designed to create confusion and mistrust among electorates. The reputation of trusted news brands and the foundations of democracy itself are at stake. This session will discuss some of the most critical challenges in areas such as content provenance, the detection of fake news and images and the authentication of reality, to help audiences identify trustworthy news and information, as well as the progress of industry initiatives to combat them through new technologies and collaborative approaches