AI is more than just the next big thing — it's a pivotal force reshaping the media and entertainment landscape. But how does this translate in reality? Our series of case studies provides a deep dive into AI’s real world applications that are optimising operations and unlocking new business opportunities .

10:00 – 10:15 Gen AI meets Sports to delight Fans

AI is more than just the next big thing — it's a pivotal force reshaping the media and entertainment landscape. But how does this translate in reality? This case study will provide a deep dive into AI’s real world applications that are optimising operations and unlocking new business opportunities.

Huma Lodhi, Principal Machine Learning Engineer, Sky

10:15 – 10:30 Gen AI in Paris 2024 Olympics: New analytics to reach new audiences

With tens of billions of data points collected across the Olympic Games in real-time, the opportunity to apply AI is huge. So, what was possible in Paris this summer? Within the digital operations of the Olympics our challenge is to tell a very high number of global and local stories to audiences at speed. We will run through learnings, trade-offs, and the challenges in delivering practical benefits from current generation AI at speed and massive scale.

Chris Jackson, Global Head of Digital Data and Analytics, Olympic Channel

10:30 – 10:45 Building a solid data foundation to enable AI

Data is the life blood of AI but how can you be sure your AI is getting the data it needs. This case study will examine how to build the foundations required.

Hardeep Dhaliwal, Head of Data Products, ITV

10:45 – 11:15 Insights and Outcomes

We bring together our experts to answer the key questions facing broadcasters. Just what can we learn from real life case studies and how can we apply them to wider scenarios?

Moderator: Tom Bowers, Founder, Hypothesis Media