More content & better user experience using AI in the content supply chain

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More content & better user experience using AI in the content supply chain

15 Sep 2024
IBC Innovation Stage (Hall 3, 3.B01)
IBC Innovation

In today's media and entertainment landscape, content discovery and engagement are evolving rapidly. Content companies are seeking new ways to curate content, optimize decision-making, and enhance user experiences. This panel features leading media innovator, Johan Bolin, to discuss the future of AI-powered content interactions.

The session will explore Ateliere's vision for advanced AI capabilities that enable dynamic content curation, actionable search, and predictive insights on content value, consumer sentiments, and market trends. Attendees will gain insight into how these technologies can streamline decision-making across the content supply chain, from production to distribution, marketing, and monetization.

The session will also cover key topics such as AI’s role in understanding consumer behavior, how predictive analytics shape content strategies, and the potential for real-time interactive chat services to create deeper audience connections. With AI unlocking new levels of personalization and efficiency, this panel is a must-attend for content creators, broadcasters, and distributors looking to stay competitive in an increasingly AI-driven marketplace.

Speakers
Johan Bolin, Chief Research and Innovation Officer - Ateliere