Join us for this exclusive IBC Accelerator preview showcasing R&D highlights of how AI tools can revolutionise the media landscape to combat bias, eliminate hallucinations, and ensure that content is truly inclusive and representative of diverse audiences. Learn more about how ‘AAVA’, the ‘AI Audience Validation Assistant’ was created to explore and experiment with AI personas and test how a synthetic audience can deliver real value across media production as active contributors, foster a new era of content creation and consumption, and ultimately, tech for good.