Swiss Radio and Television (SRF) is actively integrating AI solutions to enhance operational efficiency and better target its audience. The implementation of AI is a strategic initiative aimed at achieving significant efficiency gains across various departments. SRF is leveraging a range of AI services and projects in the areas of Speech-to-Text, AI platforms, recommendation systems, and GenAI use cases. To ensure that AI is used responsibly and ethically, SRF has established AI governance.