In an IBC Accelerators first, the 2024 Programme featured three very special Challenges under an umbrella theme of ‘AI Media Production Lab’, featuring an all-star cast of Champions and Participants who set out to explore a series of specific AI concepts across three unique production scenarios within this exciting, fast-moving and disruptive area. Find out how each Challenge's POCs explored new R&D learnings, around various AI tools and techniques to improve creativity and efficiency in production workflows for broadcast-quality content, stamp out bias and AI hallucinations to embrace more diverse audience sentiments in every level of content development, and the role that AI models play to influence predictive video workflows in sports production and fan hyper-personalisation for both established and up-and-coming sports.