Yang Cai, President & CEO, VisualOn

The volume of video data is growing as the video quality is increasing with the adoption of high-resolution and high frame-rate video, which pushes up bitrates, sometimes at the expense of other Quality of Experience (QoE) metrics. Optimized videos load faster with less buffering, which leads to a better viewer experience. In addition, video optimization saves data transfer and streaming costs since it requires less bandwidth. Optimized content is also compatible with a wider range of devices and platforms, which results in increased reach and engagement. In this case, bandwidth-saving solutions will be helpful to save streaming costs and provide a seamless viewing experience. VisualOn Optimizer utilizes AI/ML technology to optimize video transcoding solutions and reduce video bitrates by up to 70% while maintaining image quality and full playback compatibility. We generated some use cases with our customers and would like to discuss how to increase video streaming efficiency nowadays.