PANEL: On the money: How to choose a monetisation model
Roberta Cambio, Senior Product Marketing Manager, Brightcove
Most media companies use monetization models based on either their audience or their content.
The more narrowly defined a monetisation model is, the more revenue opportunities can be missed. A multi-pronged monetization approach can attract more viewers. This panel will discuss how a new service determines the available monetisation options and the key metrics that need to be monitored. Speakers will also look at monetisation models beyond traditional advertising.