Thriving in the FAST Lane: Monetisation for the future of FAST
Valerio Motti, VP FAST Channels, Fremantle
Marion Ranchet, Founder & Managing Director, The Local Act Consultancy
Viewer demand for accessible content discovery has ensured the rapid growth of FAST channels in the last 12 months, alongside low-cost quick-deployment returns for broadcasters. But what are the best strategies for monetisation to ensure long-lasting success of FAST channels beyond the initial boom? Our line-up discusses what's needed to give FAST channels longevity to meet audience and revenue expectations now and in the future.