Thriving in the FAST Lane: Monetisation for the future of FAST

Thriving in the FAST Lane: Monetisation for the future of FAST

Valerio Motti, VP FAST Channels, Fremantle

Marion Ranchet, Founder & Managing Director, The Local Act Consultancy

 

Viewer demand for accessible content discovery has ensured the rapid growth of FAST channels in the last 12 months, alongside low-cost quick-deployment returns for broadcasters. But what are the best strategies for monetisation to ensure long-lasting success of FAST channels beyond the initial boom? Our line-up discusses what's needed to give FAST channels longevity to meet audience and revenue expectations now and in the future.

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