Differentiating your streaming service in a crowded market: Pricing, packaging & localisation
Leah Hooper Rosa, EMEA Streaming & Global Integration Lead, Warner Bros. Discovery
Today’s viewer has no shortage of choice when it comes to services and content; however, the intense volume makes it hard to remember what is different about each service. We speak to three Streaming Executives who will share their journey of launching streaming services in different markets: What’s working, what are the misconceptions and what have been the learnings along the way?
Joining the panel is Leah Hooper Rosa, EMEA Streaming & Global Integration Lead, Warner Bros. Discovery who is responsible for WBD’s strategy to roll out its enhanced streaming service ‘Max’ in Europe from early 2024. Leah will share her experiences of being on the path to rolling out a new service and an insight into what’s resonating with different markets, what the team are testing and how they are pricing their offering.