IBC Stand Design Awards

Helping IBC's 55,000 attendees find the technologies they require from the 1,700+ IBC exhibitors is a challenge. We play our part in the way we lay out the halls by theme, and exhibitors then take up the challenge of  designing stands which guide the visitor and showcase their products. These stands should be visually striking, welcoming, accessible, and above all clear in the messaging and story of the brand.

A dedicated team of judges tours the entire exhibition over the first couple of days, looking carefully at every single stand. They choose those which they regard as outstanding examples of design which meets the IBC ethos.

Their choices receive one of a number of IBC Exhibition Stand Design Awards. To maximise the marketing value of these awards to exhibitors, they are presented on the winning stands, on Saturday afternoon.

There are three IBC Exhibition Stand Design Awards: for the Most Imaginative Use of Shell Scheme Space, and for the Best Smaller and Larger Free-Design Stands.

All IBC Exhibitors will be automatically entered into the correct category for the Exhibition Stand Design Awards. 

Most Innovative Use of Shell Scheme Space

For the most innovative use of shell scheme space, the judges chose INA (6.A20) for the clever monitor mounting on the back walls and excellent use of light. They were also impressed with the clear messaging about the international importance of archiving in the broadcast industry – strong story-telling.

Highly commended in this category were Telmaco (7.A52) – a wow design with a unified message, and Speechmatics (8.E17) for its clear messaging and great attention to detail.

Best Smaller Free Design

Smaller free design stands are those up to 100 square metres. Here the winner is Paywizard (14.G27). Its colourful messaging allied to creative shapes, and the judges felt that it brings people together.

Highly commended in this category, were MRMC (12.F11) which makes excellent use of space to show off their mastery of robotics; and Conviva (5.B37) for its creative use of icons and floor messaging.

Best Larger Free Design

The final award is for larger stands, of over 100 square metres. The judges gave the award to Wyplay (5.A27), which uses interesting sounds and colours to draw visitors in. Its technologies are set into an inviting context.

Highly commended large stands were Viaccess-Orca (1.A51), a two-storey design encouraging networking in a space-saving stand; and Google (14.E02), which the judges described as a small village with a subtle design acknowledging IBC’s host city.

Silicon valley is coming! Google have a huge presence here this year, Facebook, Amazon - the web players of this space are really starting to figure out how they can get into media and distribution as well, so it's a really nice mix.

Roger Sherwood
Global Strategy Media and Entertainment, Cisco