IBC Stand Design Awards

Helping visitors find the technologies they require from the 1,700+ IBC exhibitors is a challenge. We play our part in the way we lay out the halls by theme, and the exhibitors play their part by designing stands which guide the visitor and showcase their products.

A dedicated team of judges tour the entire exhibition, looking carefully at every stand and choosing those which they regard as outstanding in terms of accessibility, clarity and image.

Most Innovative Use of Shell Scheme Space

For the most innovative use of shell scheme space, the judges chose INA (6.A20) for the clever monitor mounting on the back walls and excellent use of light. They were also impressed with the clear messaging about the international importance of archiving in the broadcast industry – strong story-telling.

Highly commended in this category were Telmaco (7.A52) – a wow design with a unified message, and Speechmatics (8.E17) for its clear messaging and great attention to detail.

Best Smaller Free Design

Smaller free design stands are those up to 100 square metres. Here the winner is Paywizard (14.G27). Its colourful messaging allied to creative shapes, and the judges felt that it brings people together.

Highly commended in this category, were MRMC (12.F11) which makes excellent use of space to show off their mastery of robotics; and Conviva (5.B37) for its creative use of icons and floor messaging.

Best Larger Free Design

The final award is for larger stands, of over 100 square metres. The judges gave the award to Wyplay (5.A27), which uses interesting sounds and colours to draw visitors in. Its technologies are set into an inviting context.

Highly commended large stands were Viaccess-Orca (1.A51), a two-storey design encouraging networking in a space-saving stand; and Google (14.E02), which the judges described as a small village with a subtle design acknowledging IBC’s host city.

Silicon valley is coming! Google have a huge presence here this year, Facebook, Amazon - the web players of this space are really starting to figure out how they can get into media and distribution as well, so it's a really nice mix.

Roger Sherwood
Global Strategy Media and Entertainment, Cisco