On November 16th, 2021, IBC announced that its December event in Amsterdam was going ahead. This position was communicated based on the advice from The City of Amsterdam, which said that IBC had created a safe environment, that shows were still being held at the RAI, and that the Dutch government’s circuit breaker restrictions should enable the show to go ahead. IBC also had industry survey evidence and registration figures to expect a good level of visitor attendance.
Sadly, the situation with COVID accelerated and on November 23rd, IBC announced the show was cancelled. This late cancellation led to exhibitors incurring unrecoverable costs.
It has become clear that IBC’s actions and position did not resonate with the industry, especially exhibitors. Perhaps the only mitigation worth repeating is the speed of the deterioration of the macro situation.
IBC recognises the emotional and financial pain the circumstances of 2021 created. There is a strong feeling that IBC’s communications and approach were detached from exhibitor sentiment, and we are extremely sorry about this.
The feedback we have received is summarised below:
Having said all this, our research shows a clear willingness from exhibitors and the rest of the industry to work with IBC to stage a solid and valuable event in 2022, and we are very grateful for that.