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The world's most influential media, entertainment & technology show

11 - 15 September 2020
RAI Amsterdam 

IBC: Where the hottest tech trends and innovators meet

IBC: Where the hottest tech trends and innovators meet

30 Aug 2019

IBC: Where the hottest tech trends and innovators meet

From virtual reality to artificial intelligence, IBC2019 showcases some of the people behind today's disruptive broadcast technology

IBC 2019 brings together the brightest and best in the broadcast industry, illuminating the hottest broadcast tech trends. We take a look at some of them here and the exciting companies involved in their development..

AR and VR
One of the biggest - certainly one of the longest running - tech trends has been the growth of virtual reality (VR) and augmented reality (AR), which is finally beginning to make an impact on the broadcast space. What’s the difference between the two? VR immerses the viewer in an entirely digital world, while AR enhances real-world video with digital overlays.

IBC 2019 will demonstrate a host of new and exciting ways in which both of these technologies will make a real impact on the broadcast space. Companies such as Vizrt (Hall 7. B01), for example, will be showing guests how Vizrt Sports products can enable easy-to-use AR, play analysis, and the monetisation of sports content. 

Be on the lookout for The Roman Baths project at IBC2019 too. Supported by Aardman and the BBC (Hall  8.F08), it explores how a tourist attraction can be brought to life for visitors. Exhibitors Zero Density Hall (7.C49), meanwhile, has partnered with Epic Games to produce FOX Sports’ NASCAR virtual studio, which allows presenters to interact with photoreal 3D graphics and augmented reality elements in real time. 

5G and next-gen mobile 
Of course, with 5G beginning to rollout across Europe, the possibilities of the new spectrum are under the microscope in almost every way. From the operators (Verizon Media Hall 5.B64), through to portable transmission solutions for people in the field, as well as a huge array of hybrid solutions, such as TELELIAN Co Ltd (Hall 2.A31) and Tessares (Hall 10.D31). 

In addition, OTT providers are eyeing delivery over 5G, such as ATEME (Hall 1.D71), which will be debuting an extension to its modular pure software solution, TITAN, to channel origination. The update will also showcase UHD/HEVC, AC-4 and Dash, as well as being 5G compliant.
 

8K Ultra HD delivers a 7680 x 4320 resolution, far better than 4K and 1080p HD.


4K rollouts, 8K planning
The road to UHD has been a winding one, but as more content begins to break through, the logistics of delivering, storing and creating 4K in volume are front of mind. 

From 4K monitors from the likes of Plura (Hall 8.B73) and Postium (Hall 10.C33), through UHD codecs from Explorer Ltd 8.A34, Doteck 2.C49 converters from Bluefish444 (Hall 7.B44), streaming tools from Videon (Hall F.P49) and camera systems from HDplusTech (Hall 2.A31), Antelope (Hall 10.C08) to name but a few, it’ll be a busy 4K experience!

8K pioneer NHK (Hall 8.F01) will undoubtedly be demonstrating more of the same impressive technical broadcast feats, having started broadcasting 8K on a permanent basis from December 2018. 

AI in the content chain
Finally, the broadcast industry has been discussing AI and ML for several years (in common with a host of other industries), but finally the technology has caught up with expectations. 

AI deployments are now generating real-world value for broadcasters, and this will certainly accelerate adoption. IBC2019 has a strong AI lineup, from IBM (Hall 7.B25) and Globo (Hall 8.F24), to iSize Technologies (Hall 8.F25), Metaliquid and Pixellot’s AI-automated sports production solutions (Hall 2.A09).

Discover the latest trends and meet the innovators making them a reality at IBC2019. Visit show.ibc.org/welcome.

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