IBC Daily Promotional Opportunities

This is your chance to drive business to your stand and get meetings booked before you turn up at the show, maximising opportunities at IBC2019 that can be converted into revenue.

Combining the printed IBC Daily handed directly to attendees as they arrive at IBC with the exclusive pre-show Insight edition and the IBC eDaily newsletters, the unique advertising and editorial combination in the IBC Daily works to increase your business at the world's most influential media, entertainment and technology event.

With a variety of opportunities available, advertising in the IBC Daily is your chance to enhance your branding, attract visitors to your stand and ensure that your sales team gets face-face with your customers.

Insight

The IBC Daily Preview has been reimagined as the Insight for 2019 to ensure that the IBC audience and wider media, entertainment and technology industry are provided with more thought leadership and in-depth industry insights than ever before.

Circulated in print to 10,000 senior IBC attendees and digitally available to the full IBC audience, advertising in the Insight edition gives you exposure to IBC's attendees well in advance of the show, allowing you to reach your target audience before you arrive onsite in Amsterdam. 

Insight includes features, debates and discussion points and introduces readers to the themes that will be explored at IBC, as well as interviews with some of the world's most influential media business thinkers.

Advertising in the Insight is available at different sizes, please see the rates below.

IBC Daily Live Issues

The IBC Daily is distributed each day of the show to IBC's 55,000 attendees as they enter the RAI along with being widely available in many Amsterdam hotels. Taking advantage of one of the promotional opportunities in the IBC Daily ensures that your marketing message is seen by IBC's attendees, increasing your brand awareness and attracting visitors to your stand. 

The IBC Daily contains the most up to date news, views and opinions from the exhibition show floor and conference. It contains the latest exhibitor news, product launches, technical and business features from the market, plus news from industry trade associations. 

As well as having extensive print runs, digital editions are made of each Daily. Downloads of all digital editions have dramatically increased year on year, giving a wider readership than ever.

Advertising in the live issues of the IBC Daily is available at different sizes and early booking guarantees a sponsored editorial piece such as a Q&A or opinion piece.

IBC eDaily

The IBC eDaily is sent out via email to all registered show attendees in the weeks in the run up to IBC2019. It informs the IBC community of new products, partnerships, upgrades, services and unmissable IBC2019 conference sessions.

A similar opportunity exists in the IBC365 E-Bulletin which is emailed every Friday of the year to IBC365’s growing subscriber base, currently stood at 55,000. More information is available below

Banner advertising positions are available on the eDaily sends which begin in mid-July and run up to the end of the show. Rates and sizes are found below.

Content Marketing

Exhibitors at IBC2019 are able to submit news stories to appear in the IBC eDaily and IBC Daily through our well-established newsgathering process. Each exhibition hall has a dedicated journalist from the IBC Daily editorial team who will source news from the hall and suitable stories are selected by the Editor for inclusion. Please speak to the IBC Sales Team for more information

Extra opportunities to reach your customers by sharing thought leadership content exists on the IBC365 platform. Please see the IBC365 promotional opportunities to review the options and speak to our sales team at sales@ibc.org for more information

Daily Rates
Advert Size £ (cost per advert)
Double Page Spread 9,500
Full Page 5,050
Junior Page 4,120
1/2 Page 3,705
1/3 Page 2,660
1/5 Page Tabloid 2,290

 

Multiple discounts % per ad
2 adverts in any issue 7
3 adverts in any issue 15
4 adverts in any issue 25
5 adverts in any issue 30
6 adverts in any issue 35
IBC eDaily Rates
Advert Size £ (cost per advert)
Leaderboard (600 x 75) 2,740
Top MPU (230 x 190) 2,510
Mid MPU (230 x 190) 2,150
Mid-text Banner (350 x 55) 1,710
1/2 MPU (230 x 75) 1,010

 

Multiple bookings* Discount
5 adverts in any eDaily 15%
8 adverts in any eDaily 30%
10 adverts in any eDaily 45%