The Importance of Data Harmonisation for OTT services
18 Sep 2017
Over-The-Top (OTT) data harmonisation is not simple. New devices, new service providers, and new ways of consuming content have changed everything. DTV research claims that global OTT revenues will reach US$64.78 billion in 2021. All trends point to a direct to consumer relationship between content producers and consumers. Currently this path is laden with service and device fragmentation challenges. Existing infrastructure, tools, disparate protocols and standards, DRM walled gardens, Browser/DRM inflexibilities, HTML5 limitations, and the limited features of native media stacks, are all factors that hinder ability of data access and collection across the device spectrum. This talk will cover these important issues.