The Future of the Media Supply Chain 

Map Pointer Icon 14.J10
17 Sep 2017
In M&E, the media supply chain is the process of receiving, checking and transforming media supplied by content creators, in order to prepare it for a specific use, typically output to specific delivery platforms. Traditionally, media supply chains have consisted of specialised 3rd party applications that operate on dedicated physical resources, usually on-premise. Changes to modern workflows, increases in content volume, short-duration 'bursts’, and the emergence of new output platforms have put existing media supply chains under pressure, and media facilities are now looking at new ways to process their content. This presentation investigates these problems, and how they are addressed by SDVI Rally, a cloud-based platform that deploys, manages and optimises media supply chains in a public or private cloud, virtualised on-premise, or in a hybrid environment where cloud resources compliment on-premise systems. Rally creates and manages the supply chain that you define; it analyses all of the parameters associated with each job - technical, operational, financial - and dynamically deploys the optimum supply chain, with appropriately provisioned applications and resources, based on specifications you've defined, and using applications that you specify. Rally deploys only the resources that each job requires, whether it’s one program or one thousand.
Simon Eldridge, Chief Product Officer - SDVI
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


IBC Technical Supporters

IBC would like to thank our Technical Supporters: