The Future of the Media Supply Chain
17 Sep 2017
In M&E, the media supply chain is the process of receiving, checking and transforming media supplied by content creators, in order to prepare it for a specific use, typically output to specific delivery platforms. Traditionally, media supply chains have consisted of specialised 3rd party applications that operate on dedicated physical resources, usually on-premise. Changes to modern workflows, increases in content volume, short-duration 'bursts’, and the emergence of new output platforms have put existing media supply chains under pressure, and media facilities are now looking at new ways to process their content. This presentation investigates these problems, and how they are addressed by SDVI Rally, a cloud-based platform that deploys, manages and optimises media supply chains in a public or private cloud, virtualised on-premise, or in a hybrid environment where cloud resources compliment on-premise systems. Rally creates and manages the supply chain that you define; it analyses all of the parameters associated with each job - technical, operational, financial - and dynamically deploys the optimum supply chain, with appropriately provisioned applications and resources, based on specifications you've defined, and using applications that you specify. Rally deploys only the resources that each job requires, whether it’s one program or one thousand.