Hybrid OTT Apps, the Future of OTT Streaming

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15 Sep 2017
Consumption of Streaming Media (Video and Audio) is at all time high on mobiles. With an increasing number of OTT players offering Audio or Video Streaming Apps increasing, the fight is intensifying on which apps will the user end up subscribing to at the end of the day. Traditionally content offering and pricing played a very pivotal role in the users’ decision-making process, however now with the app space getting crowded, constraints like phone performance and memory also play an important role in the user’s decision making process. OTT Services are realising that offering a stand-alone VOD or Audio streaming service may no longer be enough to hold the user for long, and offering a hybrid app that delivers the best of both Audio and Video (Live and on-demand) Streaming to the user might just be the next thing that helps them retain the users with them. Attend this session by Muvi to understand how offering a Multi-Screen and Device Video / Audio Streaming Platform is made easy by using Muvi’s unified service that encompasses a fully managed offering from IT Infrastructure to Website and Apps for Mobile and TV, all deployable instantly in 1-Click at zero upfront costs!
Ankit Pandey, Head of Business Development - Muvi LLC
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