Dynamic Ad Insertion at the Cutting Edge of Broadcasting

18 Sep 2017

The growth of online video consumption means it is essential that broadcasters monetise their channels across connected platforms and devices.


At IBC we will present our award-winning Dynamic Ad Insertion (DAI) platform and outline the factors that allow server-side ad insertion to deliver a true TV-like experience for the viewer, while opening up valuable addressability opportunities for the advertiser.


We will also be sharing findings from an extensive research programme into the future of live and linear video in a multi-platform world.

David Springall , CTO - Yospace
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


IBC Technical Supporters

IBC would like to thank our Technical Supporters: