Building Consumer Experiences that Drive Brand Loyalty
With companies such as Netflix, Apple and Amazon in the market, it can be difficult to build an online customer experience that not only attracts consumers with the right 'cool factor,’ but also offers a brand experience that keeps consumers coming back for more. Every brand wants that cool factor - to have the slick web or app experience - but that is only half the battle. As consumers become more digitally savvy, the experiences they interact with need to be more than a pretty face. If driving brand loyalty through consumer experience is your ultimate goal, there are 3 questions to answer when crafting that strategy:
- Who is my consumer?
- How do they interact with content?
- Do those consumers continually transact or passively consume?
This presentation will walk attendees through finding the answers to those questions for their own organisations and will showcase Ascendon, a digital services platform that offers a compelling and more consistent consumer experience across devices. From browsing and buying video content, to leveraging user profiles, preferences, digital entitlements, eWallet, payment options and more to better serve the digitally-savvy consumer, join this session for a live demo of essential components of building a cutting-edge customer experience.