Building broadcast-scale OTT audiences and moving towards broadcast economics

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17 Sep 2017

Unlike broadcast, where distribution costs are fixed irrespective of audience size, online costs have typically increased incrementally as the audience grows. However, the connected environment of the web creates new opportunities to attract new viewers. This session will explore new technologies that are close the gap between broadcast and online distribution economics and techniques and business models that can be deployed to build audiences online to rival those of traditional broadcast.


Stan Moote, CTO - IABM
John Pallet, Product Manager - Google Chrome Media
Pierre-Louis Theron, Co-Founder and CEO - Streamroot
Rajneel Kumar, Head of Product and Technology - Viacom18 Media
Ryan Jespersen, Streaming Industry Evangelist - Wowza Media Systems
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


IBC Technical Supporters

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