The Future of Data Driven TV: How to Drive Greater Engagement and Monetization by Capturing and using Consumer Insights

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17 Sep 2017
As an executive in the media, broadcasting, and entertainment business, you need to precisely segment your audiences to maximize your engagement and ad revenue. That means you need to use behavior, transactional and demographic data from all consumer touchpoints, whether it is captured from the TV service or across the whole consumer online and offline experience. Making use of this data to drive better TV and Video experiences will increasingly become the competitive differentiator helping you deliver a truly personalised experience to your most valued audiences. We will provide some insights on how a number of organisations have used Adobe Primetime’s engagement, personalization, and monetization capabilities to: Drive personalisation & recommendations Deliver Highly targeted Digital Ad Insertion Optimize ad planning and yield through TV Media Management 
Steve Allison, Senior Manager, Evangelism, Media & Entertainment Industry Solutions - Adobe Primetime
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