Andy has been involved in the development of market leading products for nearly 20 years. For the last ten years, his primary focus has been the broadcast market, managing Imicast's delivery of software and electronics design services to a range of broadcast equipment manufacturers and IP providers. Andy has been involved in the development of broadcast products such as encoders and receivers from low level codec implementation and optimisation through to system architecture, verification and compliance testing. Having delivered such projects for companies ranging from multinationals to start-ups, Andy has a clear picture of what's required to deliver highly reliable products efficiently and effectively under a range of commercial and engineering challenges. Andy currently manages a multidisciplinary team of 12 engineers with expertise in embedded systems, FPGA design, software development and DSP. Andy and the team have experience in video and audio processing and analysis, compression, transport and synchronisation, including a wide range of related standards, as well as ancillary and metadata to support features such as splicing and captions. More recently, Andy has broadened Imicast's focus from pure design services to include in-house product development. Working in collaboration with an existing customer, Imicast have applied technology being developed for the medical market to provide new insights into athletes' performance, enhancing the immersive experience around sports broadcasting.