International Business Insights Part III—Innovation and the Big Screen Experience
BIG SCREEN EXPERIENCE
18 Sep 2017
Building upon Part II of today's International Business Insights set of sessions, and as highlighted in the recent UNIC publication "Innovation and the Big Screen", this session will explore recent innovations such as 4DX and VR and the potential impact they will have on cinema-going. Will these new technologies and experiences increase attendance and profitability, or are they novelties that will be short-lived? Our panel of cinema operators, technology providers and industry thought leaders will seek to explore this topic and dive deeply into the anticipated future impact that today's innovations will have on the cinema sector.