International Business Insights Part II—The Digital Journey of a Cinemagoer
BIG SCREEN EXPERIENCE
18 Sep 2017
European exhibitors have embraced digital technologies as a way for confidently competing in today's consumer landscape. As the customer journey has evolved and communication channels have become increasingly fragmented, the cinema industry is transforming traditional marketing strategies in order to connect and engage audiences in a more targeted and relevant fashion. This panel will explore how the customer journey is evolving and what the cinema industry needs to do in order to break through to today's audiences and drive measurable business results.