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International Business Insights Part II—The Digital Journey of a Cinemagoer


International Business Insights Part II—The Digital Journey of a Cinemagoer

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18 Sep 2017
European exhibitors have embraced digital technologies as a way for confidently competing in today's consumer landscape. As the customer journey has evolved and communication channels have become increasingly fragmented, the cinema industry is transforming traditional marketing strategies in order to connect and engage audiences in a more targeted and relevant fashion. This panel will explore how the customer journey is evolving and what the cinema industry needs to do in order to break through to today's audiences and drive measurable business results.
Patrick von Sychowski, Editor - Celluloid Junkie
Ben Johnson, CEO and Founder - Gruvi
Hoss Ghonouie, Head of Marketing - Everyman Cinemas
Rosalie Moorman, Head of Marketing - Vue Netherlands
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


IBC Technical Supporters

IBC would like to thank our Technical Supporters: