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International Business Insights Part I —Who is Your Cinema Audience in 2017?

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International Business Insights Part I —Who is Your Cinema Audience in 2017?

BIG SCREEN EXPERIENCE
Map Pointer Icon Auditorium
18 Sep 2017
In an increasingly fragmented entertainment landscape, understanding the movie-going audience has never been more important. This session, which is part I of today's set of International Business Insights sessions, will focus on new and cutting-edge research that examines the movie-going behaviours and attitudes of three key audience segments: Millennials, Families and Older Adults. What drives their decision to go to the cinema? What can we as an industry do to address their barriers to cinema-going? Are technological enhancements to the cinema experience of relevance to these audiences? The data driven insights will be invaluable in helping you to better understand the moviegoer of 2017 and will help determine what we need to do as an industry to future-proof our attendance.
Chairperson
Patrick von Sychowski, Editor - Celluloid Junkie
Speakers
Laura Houlgatte, CEO - UNIC
Owen Geddes, VP, Market Development - Devicescape
Sarah Lewthwaite, Managing Director & Senior Vice President, EMEA - Movio
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

IBC Technical Supporters

IBC would like to thank our Technical Supporters: