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Cinema 3D: The next chapter


Cinema 3D: The next chapter

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18 Sep 2017

Digital 3D is over ten years old and is an established format within the theatrical world. It has lasted significantly longer than its analogue predecessors. However, it is on its own in the film value chain, with 3D TV not catching on and other media looking more towards the possibilities of VR/AR than 3D.

3D is worth around 20% of overall global box office every year but with much of that coming from China. While some markets still embrace the 3D format, others are less keen and studios now regularly withhold 3D versions of a release from some countries. Over time, the format could follow 3D TV and wither and die away.

With over fifty per cent of global screens able to show 3D and a good 3D title showing very well the possibilities of the format to wow audiences, it can be argued that it is time to refresh the format and think again about the types and numbers of films that are made in 3D. This session aims to appraise where we are with 3D and what are its options for remaining a part of the global theatrical future.

The panel will invite three speakers to present their manifestos for the future direction of 3D, assessing whether it is time to refresh, leave alone or let it go. The manifestos will be followed by a Q&A panel and finish with an audience vote.

Dave Monk, CEO - EDCF
Arjun Ramamurthy, SVP, Technology & Engineering - 20th Century Fox
David Hancock, Head of Cinema - IHS Markit
Giovanni Dolci, Vice President, Theatre Development and Managing Director, Europe and Africa - IMAX Corporation
Michael Bradbury, Head of Cinema Technology - Odeon Cinemas
Travis Reid, Chief Operating Officer and President Worldwide Cinema - RealD
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