The industry’s sense of social responsibility is stronger than ever, movements championing diversity and inclusivity are gathering momentum at an unprecedented pace and there is a conscious increase in company initiatives making a positive impact in the wider world. To reflect this, and its commitment to driving change in the industry, IBC is for the first time recognising social responsibility as part of its prestigious awards programme with a stand-alone award – the Social Impact Award.
IBC2019 Social Impact Awards Shortlist
The decision facing us as judges was tremendously hard. The quality of the entries was exceptionally high, and all the initiatives submitted have real purpose. This reflects what’s going on in the industry worldwide. There is a real shift, a positive drive to not just create and deliver great content, but to do it with the best people from the widest range of backgrounds, with real audience engagement, and with the smallest possible environmental footprint.
Ade Rawcliffe, Head of Diversity, ITV & Chair of the Social Impact Award Judging Panel
Diversity & Inclusion
Since 2007, the Broadcast Academy has tirelessly worked towards creating an ongoing legacy within the broadcast industry by providing practical experience based skill development programmes for sports broadcast professionals based in Europe, Africa, Asia-Pacific and the Middle East.
In 2017, the Academy launched its practical initiative with a mission to:
- encourage young talent in the industry
- increase the number of women in sports broadcasting
- create a diverse and multicultural talent pool
The skills-based initiative was in response to industry needs for an inclusive environment to foster equality, creativity and innovation.
Fresh Look at Flex
Flex, A BBC cultural transformation to introduce a new flexible working policy, supporting career progression for women and men. As of July 2019, 80% of BBC vacancies have been advertised with flexible working, both in the UK and globally.
Winner - Journalism for Juniors
Journalism for Juniors (J4J) is a program under World Citizen. J4J teaches young people from different communities, including disadvantaged young people and refugee children, how to tell their stories through the medium of journalism. It simultaneously provides an opportunity for self-expression and self-empowerment by giving them introductory journalism courses, written and oral storytelling workshops, and the techniques of video shooting and editing with mobile devices such as phones and tablets.
J4J workshops and other opportunities for students that have demonstrated extraordinary skill and interest in journalism, making the program more sustainable and impactful in the long-term.
Winner - Omnichannel Citizen Engagement
VoxA Omnichannel Engagement Platform, the Gaian designed, developed, emergency alert platform operated by Govt Of India, Ministry of Earth Sciences for Indias’ coastal areas (coastline of 5000 miles, 15th ranked country in terms of coastline) serves about half a billion Indians living in India’s coastal states. The platform engages Indian citizens over 27 different mediums/communication channels. The alerting platform leverages best of cloud, content delivery, AI (computer vision & local Indian language speech synthesis) technology. For more details please see www.gaiansolutions.com or contact Ashwini at email@example.com.
Environmentally Responsible Recycling
When retired electronics or IT assets are inappropriately dumped into landfills, the harmful materials they contain, including cadmium, lead, chromium, and more, can leach into the soil, taint groundwater and release toxic fumes. These occurrences have hugely damaging effects on surrounding ecosystems and often facilitate harmful exposure for individuals in nearby areas, resulting in an array of health complications. As one of the leading e-waste recycling service providers in the country, Liquid Technology works as your partner, remarketing computers that still have residual value and recycling those that don’t in an environmentally-responsible way.
Drink Driving VR Experience
The Irish Road Safety Authority's latest large scale Virtual Reality project puts you in the shoes of a drink driver. Different storylines allow you to experience the full extent of the agonising consequences of drink driving - from injury to prosecution - but all with the unique luxury of being able to take the headset off. Something you don't get to do if you're caught drink driving in the real world. Shot in 6K with binaurial audio, it's a deeply immersive experience, with over 100,000 users on the RSA Shuttle bus that travels across the country, and also available in colleges.
On March 15, 2019, the world woke to news of a mass shooting in two mosques in Christchurch, New Zealand, during Friday prayers. 51 innocent worshipers were murdered that afternoon in a brutal show of racism and terror by an Australian white supremacist. The terrorist upon arriving at the entrance of the Al Noor Mosque, armed with a rifle, was greeted by Nabi Daoud elder gentleman with the words “hello, brother” before he was killed by the terrorist. TRT World Citizen created an online video campaign for people to share their own inspirational stories of kindness with the hashtag #HelloBrother.
Winner - Chouette Films
Combining green filmmaking and creative flair Chouette Films, an associate member of SOAS, University of London, crafts films with the ingredients to inspire social impact. In this way, people’s voices are heard rather than being left to gather dust on library shelves or to vanish in long-forgotten memories. With the vision of creating footprint-free films, Chouette Films designed their filmmaking ecosystem from the ground up to minimise their impact on the environment.