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IBC2017 Innovation Award Shortlisted | Content Everywhere

IBC2017 Innovation Award Shortlisted | Content Everywhere

View the four shortlisted entries for this year's IBC Innovation Award for Content Everywhere below.

Both the quality and quantity of entries this year was extremely high. Find out more about some of our other entrants

Champions League Final 2017 

End User: BT Sport

Technology Partners:

  • Dolby
  • Elemental
  • Ericsson
  • EVS
  • Moov
  • SAM
  • Sony
  • Telegenic
  • Timeline


BT SportAs Host Broadcaster for the 2017 UEFA Champion League final in Cardiff, BT Sport sought to make the showpiece available to the widest possible audience and to bring people closer to the action than ever before including deploying a raft of world first innovations.

47 HD & 25 separate Ultra HD camera’s rendered it the largest football OB in history. Thirteen of these were shared including Spidercam, goal rail and pole cameras, tunnel, internal and external beauties and Heli Tele. BT Sports presentation comprised of a further twelve 4K Camera’s and was produced in the immersive audio format Dolby Atmos.

BT Sport 2 was made available free to air in SD & HD on all UK TV platforms as well as and the BT Sport App on Android and iOS. To further the reach BT partnered with social media platform YouTube to offer the match free in 4K.

BT sport produced a ground-breaking 12 camera live 4K VR 360 programme with AR graphics, replays and commentary and delivered it via a dedicated app and YouTube.

BT Sport also produced the entire show in Ultra HD HDR with Rec 2020 Wide Colour Gamut in both PQ & HLG and with Dolby Atmos to both BTTV set top boxes and the Ray Dolby Theatre in Soho.

Global IP contribution/distribution

End User: ESL

Technology Partners: 

  • Deluxe

ESLIn early February 2017, eSports company ESL used IP delivery over the public internet for its biggest event of the year. With its first tournament in Poland looming, ESL needed to quickly find a delivery partner whose technology was reliable and resilient enough to deliver live feeds to 13 broadcasters in multiple regions, with additional OTT and digital cinema delivery to some regions. With the goal of moving to more flexible, cost effective and innovative content delivery methods, ESL partnered with Deluxe to enable the delivery of live ESL broadcast feeds securely over the public internet. The tournament in Poland reached more than 46 million viewers, making it the most widely broadcasted event in eSport and ESL’s history.

Tobias Grieser, Managing Director, at ESL said: “Deluxe was the ideal technology partner to deliver this incredible tournament. With a two-and-a-half-week turnaround time, they deployed a simple and cost-effective broadcast delivery solution that ensured millions of eSports fans in Europe and the Middle East didn’t miss out on any of the action. With many of our rights holding broadcasters already connected to the Deluxe IP Network, set-up was incredibly easy and happened at the switch of a button.”

Google Earth VR 

End User: Google

Technology Partners:

  • Ant Food
  • Even/Odd
  • Joshua Moshier
  • Richard Devine

Google Earth VRThe world has so many beautiful and amazing places to visit. If we're lucky, we're able to travel and see a few of them. But even the most active travelers can only see a fraction. What if we could see them all? 

Ten years ago, Google Earth began as an effort to help people everywhere explore our planet. And now, with more than two billion downloads, many have. Last November, we introduced Google Earth VR as our next step to help the world see the world. With Earth VR, you can fly over a city, stand at the top of the highest peaks, and even soar into space.

Critical and user reception has been very positive, with many news outlets and VR enthusiasts calling it VR’s Killer app (Ars Technica: "VR’s killer app has arrived, and it’s Google Earth"; Voices of VR (@kentbye): "@googlevr's Earth VR is one of the most mind-blowing VR apps I've done so far. It's the first killer app for VR & amazing engineering feat.")


End User: Renfe Viajeros

Technology Partners: 

  • Telefónica, as the overall integrator
  • Alstom
  • Talgo
  • Siemens
  • Hispasat
  • Indra
  • Accedo
  • Signiant
  • Nagra
  • Cires21
  • Cisco
  • Hirschmann
  • Iecisa
  • Teldat


RenfePlayRenfe is a clear example of innovation associated with “content everywhere”, since it is the first “TV anywhere” project in Europe in a high-speed rail environment.

Renfe, Spain’s national railway operator, worked with Telefonica to ensure its 19 million Renfe passengers can access premium content and live TV on trains and at stations as if they were at home.

PlayRenfe provides passengers with a wide range of the latest content (films, series, documentaries, programmes, courses, books, games and music), including Telefónica’s own productions, which are only available on PlayRenfe and its pay-TV platform. This content provision has a variety of programming and a catalogue that is almost the same as what passengers could enjoy in their own homes.

Among its different components, there is an element which is unique in the world: live TV, with the channel’s own EPG, which switches between 5 different channels (4 sports and one news channel), and which enables passengers to use their devices to view the most relevant sporting events occurring at the time when they are travelling.

PlayRenfe also provides specific Renfe passenger services (ticket purchases, access to the loyalty card, etc.), as well as access to the internet. And all of this is achieved using the Wi-Fi service on board trains or at stations, without requiring users to consume their own data bundles.

In the implementation of this project, Telefónica is the overall integrator of the entire platform, and contributes to this project with its own infrastructure, platforms and specialist TV teams. In addition, Telefónica has collaborated with the best technology partners: Accedo, Cires21, Cisco, Hispasat, Hirschmann, Iecisa, Indra, Nagra, Signiant and Teldat.

  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


IBC Awards Shortlist

IBC would like to congratulate all shortlisted entries for the IBC Innovation Awards: