Helping IBC's 55,000 attendees find the technologies they require from the 1,700+ IBC exhibitors is a challenge. We play our part in the way we lay out the halls by theme, and exhibitors then take up the challenge of designing stands which guide the visitor and showcase their products. These stands should be visually striking, welcoming, accessible, and above all clear in the messaging and story of the brand.
A dedicated team of judges tours the entire exhibition over the first couple of days, looking carefully at every single stand. They choose those which they regard as outstanding examples of design which meets the IBC ethos.
Their choices receive one of a number of IBC Exhibition Stand Design Awards. To maximise the marketing value of these awards to exhibitors, they are presented on the winning stands, on Saturday afternoon.
There are three IBC Exhibition Stand Design Awards: for the Most Imaginative Use of Shell Scheme Space, and for the Best Smaller and Larger Free-Design Stands.
All IBC Exhibitors will be automatically entered into the correct category for the Exhibition Stand Design Awards.