IBC has created a new Advisory Group closely attached to the IABM to ensure that IBC remains in touch and is empathetic with the market situation. The group will convene regularly in the lead-up to the event and provide ongoing market updates.
Meeting and Reporting
The group will use their experience and judgement to help IBC navigate a crisis with initial metrics to include macro data related to the crisis (eg, Covid stats), an IABM exhibitor survey, IBC direct client feedback and individual networks.
The group will meet and report on May 6, May 30, July 1, August 1, August 8, August 15, August 22 and more regularly as required by the macro circumstances. A summary of the meeting and market update will be published on the IBC website.
Group Members
Neil Maycock
Chief Marketing Officer
Grass Valley
Nicolas Bourdon
Chief Marketing Officer
EVS
Peter White
CEO
IABM
Ciaran Doran
Director of Marketing
Rohde & Schwarz