IBC Accelerator Challenges - Virtual & Interactive Live Music Talent Show

Project Proof of Concept

Warner Music & MTV International team up to transpose the existing, traditional talent show and new music discovery formats into a cutting-edge platform that will feature real-time, multi-user digital and virtual broadcasts, UGC interactivity and an ethical-AI backend to protect fans and showcase more music talent than ever before. 

Calling for Participant Expertise (open call):

  • Groundbreaking, UCG-based Platform Functionality 

  • AI-backed Moderation & ID Verification 

  • Live Digital Broadcast / Group Viewing 

Apply to join this project here


MTV International/ViacomCBS (Project Lead, Bianca Acca), Warner Music

Challenge & Innovation

The innovation within this POC is to create the first-ever global music talent show via a new digital platform using cutting-edge UCG audition-functionality, new mechanics for fan interactivity, live ‘pop-up’ broadcasts online (of a linear nature - one-to-many and many-to-many), and backed with cutting-edge AI to ensure and promote ethical moderation, ID/data verification, diversity/inclusion and cyber-security right from the first-phase of POC development and build. 

This ‘music show format’ will feature fans auditioning with videos via a groundbreaking mechanic (potentially AR, or virtual avatars), with the most popular clips going through to a weekly, ‘flash-mob’-style LIVE performance broadcasted as a live TX. 

For maximum engagement, audition clips and live performances take place each week via tune-in CTAs for off-peak engagement and consistency, with surprise appearances from A-List artists to endorse and advise specific acts. 

The end platform will showcase the acts who make the finals pitted off against each other in a live, championship-style playoff for the Finals that would eventually lead to a Grand Prize appearance at an MTV Europe event, and a potential record deal option / licensing / sync deal with Warner Music UK. 


Calling for Participant Expertise:

  • Groundbreaking, UCG-based Platform Functionality 

  • AI Moderation & ID Verification 

  • Live Digital Broadcast / Group Viewing 

Apply to join this project here

Key Deadlines

POC BEGINS: 31st March 2020


POC DEVELOPMENT: April-August, 2020

LIVE @IBC: September 2020

Why a Virtual, Interactive Talent Show?

The music industry together with the live broadcast sector have a track record of innovation in new talent discovery that goes back decades. The speed of evolution in today’s new digital platforms and formats offers dramatic new potential to push interactivity and excitement to the max, meeting the ever growing demands of unsigned musicians and artists who want to showcase their talent to the world, compete in an open digital forum, and enjoy the talents of others.  

Exploiting the potential of new technologies, particularly AI and AR in a live, and dynamic platform, this Challenge aims to develop the next generation digital talent showcase for aspiring and ambitious artists - Championed by a world-leading music label (Warner Music) and the renown pioneer in music broadcasting (Viacom/MTV). 

For further information: accelerators@ibc.org

Apply to be Champion or Participant 

(Based on the project brief, what particular, specific expertise can you offer to the project team?)
Project Champions are Broadcasters, Platforms and OTTS, Studios, Content or Rights Owners, Games Studios etc. – typically the buyers of vendor solutions. Participants in projects are vendors, system integrators, software developers, manufacturers of hardware and equipment – typically the sellers of solutions and products. Fees apply to project Participants. See IBC Accelerator Overview Deck for further information.